A Birla company joins the rebranding trend. What's in a new corporate identity?
In an era of corporate reinventions, CK Birla Group's HIL Ltd transformed into BirlaNu and Aditya Birla Group unveiled a new ...
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Gaia: Rebranding Success But Uncertain Road To Profitability
GAIA operates a niche streaming platform and benefited from a 2016 rebranding, becoming one of the fastest-growing retailers in 2019. While GAIA reduced losses and has positive cash flow ...