Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

Elon Musk has unveiled a new “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the the social media platform he bought for $44 billion last year.

BBC – $1.8 million (1997) The BBC rebranding in 1997 cost around $1.8 million. The new logo simplified the BBC's image to a minimalist design, focusing on clear and modern typography.

Business Walmart just changed its logo for the first time in 20 years. But some people say it’s ‘lazy rebranding’ Updated: Jun. 18, 2025, 12:40 p.m. | Published: Jan. 21, 2025, 12:15 p.m.

Houston ISD unveils new logos in sweeping redesign effort Critics of the rebranding call the redesign a distraction from deeper issues like declining enrollment and lack of transparency.