Corbin Tourism takes a closer look at rebranding, marketing strategies
The Corbin Tourism Commission held a special-called meeting and workshop on Tuesday focusing on financial updates, marketing and rebranding initiatives, rental agreements, and upcoming events. During ...
When Corporate Rebranding Goes Wrong
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...
From Vision To Execution: Strategy For Business Transformation
When acquiring companies, you inherit more than just assets—you also take on teams and cultures that may need renewed focus ...
From bubblegum pink to luxury-tint: the risk and reward of the PLT rebrand
Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...
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MicroStrategy Is Rebranding to ‘Strategy.’ Should You Buy, Sell, or Hold MSTR Stock?
MicroStrategy has decided to change its name from MicroStrategy to “Strategy” and declare itself as the world’s first and largest Bitcoin (BTCUSD) Treasure Company. In addition to the name ...
Boohoo rebrands as Debenhams with surprise recovery strategy explained
Initially, analysts had thought that the turnaround under Mr Finley would focus on a breakup of the group, with Debenhams one of the brands which might be sold off. Instead it becomes the focus for ...
Abacus Life Announces Rebrand to Abacus Global Management, Unveils Expanded Business Lines
“Our evolution to Abacus Global Management represents a significant milestone in our company’s journey, to revolutionize financial services though expert asset management leveraging advanced ...
CARMELL CORP REBRANDS AS LONGEVITY HEALTH HOLDINGS TO HIGHLIGHT BUSINESS FOCUS & GROWTH STRATEGY
PITTSBURGH, Mar. 10, 2025 (GLOBE NEWSWIRE) -- Carmell Corporation (Nasdaq: CTCX; CTCXW), a bio-aesthetics company (the “Company”, “we”, “our”, or “us”), today ...
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Business Opinion: Rebranding and entrepreneurship
One of the imperative stages in the evolution of African businesses is the concept of rebranding.This strategic concept refers to the process by which a company or organisation modifies its name, logo ...