Place those core values at the heart of your style guide plan, and refer back to them when articulating later design and tone choices. At Atom, our rebrand style guide placed ... Your style template ...

Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory. On a daily basis now, businesses, charities, college and ...

To improve the party's image, the RNC plans to spend $10 million on a rebranding effort to reach out to minority voters. This outreach is well needed but the party has to realize that they can't ...