Good wine may have goofy labels, and screw caps — er, Stelvin closures — keep wine fresh. News Sports Life Business Data Advertise Obituaries eNewspaper Legals. LIFESTYLE. Don't judge a bottle ...

The label sells the first bottle, the wine sells the second, according to a wine industry maxim. The saying illustrates the importance of marketing to the success of winemaking. A good story, a ...