Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

The advantage becomes applying that tech in a creative way that emotively responds with a customer. If you can get that emotive connection going, then you have a relationship.” Using Hughes’ ...

The brands that thrive in 2025 will prioritize authentic customer relationships over short-term gains. By viewing every interaction as an opportunity to connect, balancing technology with human ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. If customer relationship marketing were to be recognized for ...

Your Customers Live on Mobile.Your Service Doesn't.New research reveals the shocking disconnect between how retail leaders communicate personally vs. how they serve customers.Key Insights:46% of ...

The Gist Retail AI focus. Salesforce introduces Agentforce for Retail, emphasizing scalable agentic AI to transform customer personalization and operational efficiency. Pre-built AI skills.

Artificial intelligence, connected data solutions and advanced loyalty programs are enabling precise personalization, accurate attribution, and measurable results that benefit retailers, brands and ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for ...

TROY, Mich.: 28 March 2024 — U.S. retail bank customers are losing faith in their bank, and customer attrition is a concern. According to the J.D. Power 2024 U.S. Retail Banking Satisfaction Study,SM ...

Customer experience is a key aspect of retail and it won’t be any different in the metaverse, said Scott Keeney, chief metaverse officer (CMTO) at TSX Entertainment.