That didn't take long. St. Louis University's newly redesigned Billiken mascot sent shivers down many a spine, and although the masked creature itself joked about the reaction (see below), it was ...

That didn't take long. St. Louis University's newly redesigned Billiken mascot sent shivers down many a spine, and although the masked creature itself joked about the reaction (see below), it was ...

The noise is deafening. The fans flood the court. The team mascot is swept up and carried on top of the crowd. That's team spirit. That's what it's like to be a Billiken fan at Saint Louis University.

The Billiken, in case you didn't know, is a Japanese good luck charm of sorts. It was invented by a Kansas City art teacher in 1908.