The agony of choice ✓ Deciding between the Rolex Oyster Perpetual 36 and 41 ✓ Do a few millimeters make all the difference ?

Rolex makes a timely addition to its oeuvre with the new Perpetual 1908 watch collection for 2023.

The Rolex Datejust has been the most recognized and bestselling watch from the brand, and this year, it celebrates its 80th ...

The Rolex Oyster Perpetual Land-Dweller in its 36mm diamond-set Everose gold guise. Photo: Handout Rolex testimonee and tennis legend Roger Federer wearing the Rolex Oyster Perpetual Land-Dweller.

Here Are Rolex's Releases for Watches & Wonders 2025: Featuring the all-new Land-Dweller model, a new pastel look for the Oyster Perpetual family and more.

Today, though, Rolex released the Oyster Perpetual Deepsea Challenge—a watch that, even on day one, is already crushing records with its mega-massive proportions.

The Rolex Deepsea Challenge marks the brand's first entirely titanium watch and offers record-breaking water resistance.

Rolex Oyster Perpetual Deepsea Challenge The new watch is capable of surviving similarly challenging environments with innovative and functional design elements.

So in Geneva, at the Watches and Wonders Trade Show, Rolex debuted a new oyster perpetual day-date model that some have called the Presidential watch.

The Rolex Oyster Perpetual Lady-Datejust is a piece of technical prowess made for women who believe in themselves.

Swiss watchmaker Rolex’s newest model, the Oyster Perpetual Land-Dweller, packed with patented innovations, debuted at the 2025 edition of Watches and Wonders in Geneva on April 1.