After posting full-year results yesterday, Pernod Ricard this morning announced the formation of new selling divisions in the U.S. as part of a shift in its route-to-market strategy, with changes ...
NEW YORK, Aug. 29, 2025 /PRNewswire/ -- Pernod Ricard USA today announced a comprehensive transformation of its Route-to-Market (RTM) strategy, marking a pivotal step in the company's journey to ...
Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Adoption of generative AI is in the nascent stages. Sales and ...
BETHESDA, Md.--(BUSINESS WIRE)--A new independent survey revealed that Generative AI is revolutionizing sales and marketing across technology companies by enabling highly personalized customer ...
The rise of online marketplaces, including those operated by the cloud hyperscalers, is changing the channel landscape with both IT vendors and solution providers having to adapt to this new way for ...
Since it was first coined over 20 years ago, account-based marketing (ABM) has been increasingly at the forefront of marketers’ minds. Once seen as a niche subject, it’s now hard to find a marketer ...
Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback