SAP's secret sauce will be machine learning, SAP Leonardo and integration with SAP S/4HANA, its ERP suite that has about 8,300 customers. Speaking during his keynote, McDermott said.

“The legacy CRM systems are all about sales; SAP C/4HANA is all about the consumer. We recognize that every part of a business needs to be focused on a single view of the consumer.

SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

Businesses seeking 360-degree views of their customers are about to be treated to some ferocious competition between SaaS CRM kingpin Salesforce.com and enterprise-apps leader SAP, which believes ...