Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

A well-written pre-approach letter sent to qualified prospects under the right conditions can deliver more sales. Marketplace fact-finding and prospect qualification are essential to identify ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. As straightforward as a business ...

A business letter is a document that is used for formal correspondence between an organization and its clients, employees, partners or other stakeholders. The formality of the business letter often ...

A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However ...

Numerous situations arise in professional business settings that necessitate formal correspondence. You might need to send a letter to an executive in the company requesting their presence at an event ...

Dana Miranda is a Certified Educator in Personal Finance® who's been writing about money management and small business operations for more than a decade. She writes the newsletter Healthy Rich about ...