In general, a marketing plan has four objectives: lead generation, brand awareness, brand consideration, and direct sales, (i.e., convincing your target audience to buy from your business).

Here's how to write a five-part marketing plan that works as hard as you do ... you can easily evaluate your performance. "Increase sales of peripherals" is an example of an ineffective goal.

Here are a few sample development plans for employees up and down your organizational chart. Carrying out these plans can help you build a foundation for a more innovative marketing team that ... one ...