At Ignite 2025, ECRS announced that it had begun a strategic partnership with Text-Em-All, a provider of mass messaging ...

Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ventures led the round, which values Hightouch at $1.2 billion.

BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their customer-facing teams to access real-time, synchronized data—and to provide the ...