Companies fail at customer-centric sales strategies when relying on assumptions instead of listening. Businesses that ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice ... your sales force and [to] identify key areas for ...

AI is not a replacement for the human-driven skills that power successful sales strategies but rather an enhancement.

An internal memo reveals Google Cloud's strategy overhaul, including team consolidation to increase sales productivity.

Aditya Pothukuchi, a technology expert based in the USA, has published groundbreaking work on artificial intelligence integration in customer relationship management systems. His comprehensive ...

Q4 2024 Management View CEO Ken Seipel highlighted a 6.4% comparable store sales growth for Q4, attributing this to strong customer loyalty and a strategic focus on delivering trendy and value-priced ...

In 2023, Porsche had bad news regarding sales in China: deliveries dropped ... “China remains central to Porsche's global strategy,” says Oliver Blume, the company's CEO in a brief Q&A.