The account-based marketing ( ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close coordination between Marketing and Sales.

Why should B2B firms focus on aligning Marketing and Sales? An infographic (below) from Xoombi covers some of the benefits of getting the teams on the same page. Specifically, the piece looks at seven ...

Create marketing materials with sales in mind. Inbound marketing revolves significantly around content, such as blogs, videos, infographics and webinars. To make marketing sales-focused, marketers ...

Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

Did you know ‘the internet is the new trade show’? Well it is, according to a new infographic by Maximize Social Media. Every month there are now over 10.3 billion Google searches; with 78 per cent of ...

B2B marketers are using email, search and content marketing to find leads with the highest ROI, according to the 2020 Chief Marketer B2B Marketing Outlook Survey. But the biggest challenges to ...

Sales Marketing includes components like social media campaigns, value propositions, key differentiators, and capabilities presentations -- all aimed at the essential task of making sales staff ...

“Buyers now expect to find answers online without engaging with a salesperson,” said Hopping. “The traditional sales funnel is outdated. Instead of a linear journey, buying processes resemble a ...

But these mistakes stem from one overarching mistake smaller firms make, which is failing to allocate sufficient resources for a cohesive growth strategy that aligns marketing and sales. In many ...