Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition To create alignment, focus on shared metrics like pipeline growth and conversion rates. These metrics ...

For tech-savvy business leaders, integrating AI into their sales processes has become a game changer in today’s fast-paced ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of ...

Sales and Marketing not getting along? That's a ubiquitous tale nowadays. In some cases, the conflict gets so bad it turns into a never-ending blame game to justify stunted performance. Ironically, ...

Marketing can maximize opportunities, track engagement, nurture leads when needed and apply data to improve the sales process. As a bonus, marketing can help bridge the gap between sales and IT ...

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales ...

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive experience in this field.

This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND.

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...