In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

Databook, a platform designed to help automate key enterprise sales processes, has raised $16 million in funding. Skip to main content. ... “In the sales and marketing tech space, ...

Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short. Over the last decade new and ...

As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process. The pandemic has had a profound impact on the business-to-business (B2B ...

Marketing can maximize opportunities, track engagement, nurture leads when needed and apply data to improve the sales process. As a bonus, marketing can help bridge the gap between sales and IT, ...

Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration. The post How to align sales and marketing for revenue growth ...

IT SCIENCE: SaaS provider Fonteva was experiencing significant growth and was looking for a way to establish a more consistent and transparent sales process to support its global momentum. Then it ...

Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University's Keller Center for Research? The problem with cold calling ...

The Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business's current sales and marketing processes and provides customized recommendations to improve effectiveness and boost ...

Since sales and marketing are the lifeblood of every business, it makes sense that improving their processes can equate to huge revenue gains. But that’s easier said than done.

A popular misconception about lemmings is that once and a while they all suddenly run off a cliff to commit suicide. Unfortunately it’s not a misconception when talking about sales and marketing ...

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