To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

I personally think Salesforce, the most widely used CRM ... It’s all about mindset. Too many marketing strategies focus on influencing individuals rather than building relationships across ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

At first glance, enterprise software giant Salesforce ($CRM) seems like a dubious investment. While there’s no denying its ...

Salesforce plans to invest $1 billion in Singapore as it bids to cement its status as a frontrunner in the AI race.

Salesforce reports Marketing Cloud and Commerce Cloud as ... Salesforce has dramatically changed its capital allocation strategy beginning in August 2022 when it began a formal share repurchase ...

Salesforce conducted another round of job cuts, mostly affecting sales and marketing, part of a plan to reduce its workforce by 10%, Insider has learned. The layoffs affected hundreds of employees ...

Salesforce (NYSE:CRM ... for the year in progress with potential upside on its artificial intelligence strategy. "Few enterprise software companies have really ever delivered these kinds of ...

Pothys Swarna Mahal envisions a digital-first future and has adopted a multi-channel strategy that seamlessly connects ...

Indeed, the ninth edition of Salesforce’s “State of Marketing” report, a survey of 5,000 global marketers, found that “implementing or leveraging AI” was their number one priority.