Some ideas stay great, even if a version of them has been done before. And—dare I say it—some ideas might become even better if given to a young Gen Z creative for their second time around.

In a world where we're increasingly pressed for time, Kevin Li makes the case that AI can help us with creative breakthroughs ...

The best creative ideas are based on insights and intense knowledge of the audience, the behavior we aspire to see and the channel where the audience expects to receive the message.

Experiential marketing agency TRO has announced the launch of Activate Live, a specialist creative production division.

Novartis made one of the biggest investments in Cannes among pharma companies, sending approximately 20 people from the ...

15. Run Ideas By Those Outside Of Your Creative Circle When creativity is running dry, I start running ideas by those outside of my standard creative circle—members of SEO, data analysis or even HR.

But don't worry, good things are happening too, thanks to some affordable creative tech, a slower economy, and a need for more creativity. Here are four trends that are helping brands make a lasting ...