Part of the major change is that, as Fast Company reports, Google's new logo font is sans serif. Literally translated to "without serifs," it's a younger, more sharply emphasized typeface.

In tandem with developing the logotype, we created a custom, geometric sans-serif typeface to complement the logo in product lockups and supporting identity materials. We call it Product Sans.

Sans-serif typefaces have been in circulation since at least the 18th century. (Serifs are the little lines that decorate the ends of letters in fonts. Sans serifs omit them.) ...

As Eliza Brooke points out in The Goods, Chobani’s 2017 rebranding, which earned it a lot of press, saw its logo change from a sans serif font that its creative executive director called “very ...

After an extensive, month-long buildup, Yahoo has finally unveiled its new logo. Overall the look is cleaner and thinner, and it is a new sans-serif typeface created by Yahoo.

According to professional print service Quality Logo Products and Same Day Printing, the smallest font size used for promotional or printed items is 6pt which is equivalent to 0.6mm+.

Or it could simply be that the old logo looked, well, old. And nothing says “new, updated logo for the future” like a sans-serif font and a logo that’s been minimized down to the bare ...

After an extensive, month-long buildup, Yahoo has finally unveiled its new logo. Overall the look is cleaner and thinner, and it is a new sans-serif typeface created by Yahoo.