There are three guiding principles that should underlie successful market segmentation, and therefore the success of a pharma brand. Phil Dunn explains the process. Segmentation research is a lot ...

A fair proportion, if the stories are anything to go by. There are inherent difficulties in segmentation analysis. It is not always all it is cracked up to be, and it is all too rarely the 'holy grail ...

Segment, test, insight. Stakeholders choose brands that solve particular problems, and tests show that, psychologically, when two brands exist, individuals stop looking for more.

Be careful when you read about conjoint analysis, however, since many books illustrate the process using features and attributes rather than benefits. Once you have your data, use a clustering program ...

Oral dosage powder packaging machines are specialized equipment used in packaging powdered substances in various formats such ...