Segment themselves? Doesn't the marketer decide ... International Journal of Behavioral Medicine, 4(1), 92-100. 4 Regression analysis on the hypotheses, p<= 0.05 About the author: Nadine van ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

Segment, test, insight. Stakeholders choose brands that solve particular problems, and tests show that, psychologically, when two brands exist, individuals stop looking for more.

A fair proportion, if the stories are anything to go by. There are inherent difficulties in segmentation analysis. It is not always all it is cracked up to be, and it is all too rarely the 'holy grail ...