Be careful when you read about conjoint analysis, however, since many books illustrate the process using features and attributes rather than benefits. Once you have your data, use a clustering program ...

Market segmentation is the fancy marketer's term ... International Journal of Behavioral Medicine, 4(1), 92-100. 4 Regression analysis on the hypotheses, p<= 0.05 About the author: Nadine van ...

Tabloid news publisher The Sun is using audience segmentation and profiling tech to see a more detailed picture of its audience following a period of online growth since its paywall was removed four ...