Developing a strong marketing plan is vital to the success of any business. Service firms can face challenges in their marketing strategies as they often don't offer physical products that can be ...

To retain customers long term, businesses must Identify ways to add additional value to current business offerings.

There's no shortage of advice about which strategies work or don't work for services marketing, yet they seem to conflict with each other regularly. So what's the scoop? Which strategies work? It's ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new marketing strategy study on the foodservice industry. A leading ...

Most companies think of customer service as a necessary cost center that drags down bottom-line profitability. They budget only the minimum required to protect the company’s bottom line and they don't ...

Like many other service businesses, spas rely on referrals, word-of-mouth and customer loyalty to stay in business. While paid advertising can help get new clients in the door, personal contact is key ...