Knowledge is power, and sharing knowledge is even more powerful. getty We’ve all heard that “knowledge is power,” often to the point where it seems like a cliche.

Without quality knowledge-sharing procedures in place, the ability of your partners to “make something better” decreases significantly. The potential power of the partnership suffers.

I share, therefore I know? Sharing online content ‐ even without reading it ‐ inflates subjective knowledge. Journal of Consumer Psychology, 2022; DOI: 10.1002/jcpy.1321 ...