Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

The key takeaway in establishing a local store marketing program for a brand, or in FAT Brands’ case 18 brands, is to identify a need and establish a strong turnkey framework that fits each brand’s ...

LIMA —Local clothing brand Underdog Mentality held a pop-up event with a twist Saturday. Founder Markus Howell said that it was only natural to add a fundraiser for the local ASPCA shelter to ...

business consumer local. Mon, 08 Nov 2010 21:08:53 GMT — Can you tell the difference between a name brand and a store brand item from the grocery store?