In 2005, Simon Sinek ’95 seemed to have it all ... To try to understand the underpinnings of this common need, Sinek began reading about the brain’s structure. He also spoke with experts, including ...

Simon Sinek is obsessed with the power of friendship right now. “Friendship is the ultimate bio hack,” Sinek says on Inc.’s From the Ground Up podcast this week.

Leadership expert Simon Sinek is the author of Start With Why and Leaders Eat Last. He teaches leaders and organizations how to inspire people and is based in New York.