In order to reach this conclusion the researchers analysed global search data for 35 well-known brand characters, looking at search volume figures from Google Ads from April 2024 or March 2025.

In order to reach this conclusion the researchers analysed global search data for 35 well-known brand characters, looking at search volume figures from Google Ads from April 2024 or March 2025.

The rise of merch: How today’s brands turned simple swag into sought-after collectibles What do a lock, a reusable tote bag, and a tracksuit have in common? Well, if they’re the cherry-shaped ...

These virtual characters can represent and promote brands digitally, but due to their realistic appearance and behavior, they can also be perceived as something more real by the audiences. Virtual ...