In fact, 99.9% of all businesses in the United States are small businesses, and so, with that much competition, you need to stand out. And you stand out by having a distinctive brand.

There are plenty of free generative AI tools available online that small businesses can use to support their marketing efforts. However, when using AI, it's important to consider the sensitivity of ...

While branding is often costly, it doesn’t have to be. Here are four tips for developing your small business’s brand on a tight budget.

Example: Rhonda owns an online business, Rhonda, Inc., that creates e-courses and various digital goods for women who want to learn how to make an income through arts and crafts.

The beauty of a pop-up lies in its flexibility. It’s a space to experiment, try out a new product line or learn what ...

Beacon Media + Marketing has released the first installment of a two-part blog series,“How Authentic Branding Drives Company Growth for Small and Medium Businesses.” This resource explores how ...

Very few return for a second one. Small businesses often overlook tiny things. But those details shape branding for small businesses fast. For example, think about a booking page that loads slowly.

A personal brand is an essential part of being a small business owner. These tips are just a few ways to build your personal brand. Continue to experiment various methods to enhance, refine and ...