There are plenty of free generative AI tools available online that small businesses can use to support their marketing efforts. However, when using AI, it's important to consider the sensitivity of ...

In fact, 99.9% of all businesses in the United States are small businesses, and so, with that much competition, you need to stand out. And you stand out by having a distinctive brand.

Action items: Make guidelines around your brand image, describing what you want it to convey and what you do not. Make a list of all marketing opportunities and find gaps that you can fill.

But no matter whether you like (or liked) their music, one thing is clear – these guys knew how to market their business, their band, and their brand. The KISS logo and look are iconic at this ...

Designing your first logo can feel overwhelming. Here’s how I created one for my small business — and the key steps beginners ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can develop a brand personality: Identify your mission.

A personal brand is an essential part of being a small business owner. These tips are just a few ways to build your personal brand. Continue to experiment various methods to enhance, refine and ...

That’s the reality now. Customers expect speed, ease, and clarity from everyone. Branding builds loyalty over time. Booking systems for small businesses create that first impression.

Berger, founder and CEO of Bundle x Joy in Phoenix, launched her brand to make allergy- and gut-friendly dog food. Last month, her small business got a big break, signing on to distribute at Walmart.