business Retail. Happy birthday, Smiley face! Nordstrom has some fancy presents Only 10 stores in the U.S. and Canada — two in Texas — will have the Pop-In@Nordstrom x Smiley temporary shops.

While others have created logos with happy and smiling faces, Loufrani trademarked the “smiley” name and began licensing his logo. It became an icon of the 1970s, but declined as the image aged.