Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Reddit's ad revenue is growing, driven by its expanding user base and unique "social" feel, according to an EMARKETER report.

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

The season six alum took to social media after learning that he was being dragged online after his ex, AD, got engaged to ...

Government advertising spend, ahead of the federal election, has switched to digital, according to industry analysts. And ...