A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

The Super Bowl for decades has served as advertising’s flashiest night of the year, drawing a slew of brands to craft witty, often star-studded commercials — Super Bowl LVII being no different. This ...

Additionally, organic social media is a place for companies to establish brand voice and authenticity. Let’s take a look at a few examples of organic social posts from varied brands. Example 1 ...

Social Media Influencer Marketing: Managing Risks Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce ...

Social Media Marketing Associate: These professionals are responsible for planning and implementing social media marketing campaigns, making connections with customers and bloggers to create word ...

Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

If you want to get your marketing in front of a buyer or seller who is close to a transaction, Facebook is still the best place to do it. Period. An astonishing 70% of all adults in the United ...