With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Technology Technology   Special Feature Inside the White House’s social media strategy President Trump and White House ...

Social Media can be a powerful tool – it can also result in legal action if not used properly. Please be especially careful when using social media and use common sense.

Driving sales through social media requires a lot more work than just detailing your offering and prompting people to ...

The Middle East’s rapidly evolving social and economic landscape is a thriving hub for industry. This is evidenced by the ...

Social media must be an essential component of your company's marketing strategy because it's crucial for reaching out to customers, gaining valuable insights, and developing your brand. A social ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the content the brand is using.

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Research has predominantly analyzed the formation of social identity as driven by members belonging to the same categories ...

University Communications oversees all of these channels, as well as the Boston College Social Media Council for social media managers across campus, and the BC Social Media Fellows program for ...

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise. Take a closer look at the social media strategies and ...