Which, how, why, when, how much…? Kicking off our Social Media for Drummies guide, here’s your no-bull guide to the ...

We all use social media on a regular basis but for business purposes the approach is a bit different. The typical business owner cares about ...

No matter the business, social media is more about getting your brand out there and creating brand awareness. This means that the focus should now turn toward the number of impressions and the number ...

Establishing measurable KPIs—such as engagement rates, click-through rates and conversion rates—helps in evaluating the success of social media efforts. 2. Understanding Your Audience ...

Social media “Likes” and follower counts won’t tell you the whole story. Look for signs that indicate whether the brand you’re looking at tries to build genuine connections with its audience.

Stirring up some action on your social media profiles can be difficult, but it’s vital to increasing brand awareness and sales. In fact, 64% of marketers said that increasing audience engagement ...

Social Media Tips For Increased Engagement 1. ... If you’re going to use a stock image, edit it using a program like Canva so it has your logo, color, and any brand elements on it.

Despite Big Tech’s attempts to combat manipulation, companies that sell clicks, likes and followers on social media are easy to find. By Davey Alba “A very #MerryChristmas⁠ ⁠to all ...

Constant Contact CEO Gail Goodman explains how visibility on Facebook, Twitter and other social media can translate into 'implied endorsement' for small businesses.

Social Media Shares (but Not Likes) Help Pets Get Adopted Dogs are adopted more quickly than cats, and "likes" are not a good sign. Posted March 28, 2025 | Reviewed by Monica Vilhauer Ph.D.