TikTok fashion influencers are buying up cheap clothing in droves from fast-fashion retailers such as Shein and Temu, rushing to get ahead as the Trump administration imposes massive tariffs on China.

The traditional fast fashion model that revolutionized retail in the early 2000s is itself being disrupted by something even faster: social commerce.

Social media has transformed fashion from a seasonal art form into a relentless cycle of consumption, powered by influencer culture, algorithmic micro-trends, and a deeply human need to belong. But as ...

Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them ...

Danielle Bernstein, aka @weworewhat, has over 1.7 million Instagram followers. — -- Influencers are the new "it" girls of the fashion world, taking a front seat, elbow to elbow, with some of ...

In China, “Fashion Grandmothers” on Douyin are redefining aging, blending style, storytelling, and social media stardom. Retirees in elegant cheongsams and trendy outfits are challenging stereotypes, ...

Popular Gen Z retailer Revolve is facing a $50-million lawsuit alleging that the brand’s social media marketing tactics deceived at least a million consumers. A class-action lawsuit, filed Friday in ...

Middle East streamer OSN+ just dropped its first original series titled “The Fashionista,” which aims to capture the flavor of social media stardom in a region where “in the past, we didn’t really ...

Associate Professor, Department of Communication at Cornell University; Assistant Professor of Communication Technologies at Seton Hall University It's no small wonder that culture critic Kyle Chayka ...

Arizona's growing population and burgeoning food, beverage and hospitality scene have made the Phoenix area a hot spot for social media influencers, eager to show their followers trendy places to eat, ...