Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

“The Growing Power of Organic Social: 5 Key Themes for Marketing Leaders” includes online survey results from 100 U.S.-based senior marketing leaders involved in brand social media activities. Ipsos, ...

Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...