B2B Marketing Magazine

Salesforce unveils new social marketing suite

Salesforce has unveiled a new social marketing monitoring product suite powered by Radian6 technology. Radian6 Social Marketing Cloud incorporates tools for social monitoring, insights, engagement, ...

How To Create A Signature Series For Your Business’s Social Media

What if I told you that you didn’t need to come up with a brand-new idea every time you post on social media? Here's why ...
Entrepreneur

AI Is Transforming the Workplace — Including Social Media Marketing. Here’s How Businesses Can Actually Use It.

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...
Marketing

The New B2B Social Media Environment: How to Navigate the Choppy Waters

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...
Forbes

Here’s Why Even ‘Boring’ Small Businesses Need Social Media Marketing

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. If you think your small business is too “boring” or “unsexy” ...
Observer

The Cost of Automating Authenticity: A.I.’s Limits in Social Media

Amid the rise of A.I.-generated content, authenticity—and the humans behind it—remain a brand’s most valuable asset. Unsplash+ But reducing the social media management role to content production ...