Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

This “conversation” is what makes social media so different from traditional forms of institutional communication. And, just like any communications strategy, it is important to have well-thought-out ...

Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Explore social media sourcing, strategies, tools, and insights on leveraging media sources and digital platforms for ...

By approaching social media tactically, rather than as part of an overall integrated strategy, companies are missing opportunities for better business outcomes, according the study. Below, additional ...

In a new report, strategic consulting firm Vivaldi Partners takes a detailed look at what they call "social currency:" how brands can use social media to drive results, rather than as just another ...