As businesses strive to capture customer perceptions more accurately, AI-driven strategies are emerging as powerful ...

In addition, this study and others continue to suggest that a gap remains between a company's business goals and the metrics marketing uses to measure their impact on these goals. Companies continue ...

Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson.

The goal is to measure ABC?s audience in terms of demographic and frequency ... s Online Campaign Ratings service to give marketers more concrete metrics around the broadcaster?s ABC United offering, ...

With the support of big, comprehensibly labeled buttons on the navigation tab, it is simple to access the software’s features, such as observation, acquisition, and measurement, to swiftly take exact ...