Southwest Airlines began implementing its new assigned seating policy last week. Announced last year, the model is a major ...

Southwest Airlines ends its famous open-seating policy and implements new rules requiring plus-size passengers to purchase ...

Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.

The new ad introduces the airline’s updated assigned-seating approach and offers a witty callback to its former open-seating ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

Some customers have dubbed the Southwest Airlines policy "garbage," while others were more impressed with the shift.

It's sad to see Southwest do away with its most unique offerings, but will it pay off for the company?

Southwest Airlines completed major business model changes, including assigned seating, forecasting increased profits for 2026 ...

Southwest's new boarding system prompts mixed reactions from passengers on day one.

The airline ends its decades-long open seating model and updates its extra seat refund policy amid broader shifts.

Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its once-distinctive business model.

Add Yahoo as a preferred source to see more of our stories on Google. Over the past several months, Southwest Airlines has implemented a number of changes as the airline looks to boost its ...