The Federal Trade Commission will examine the growing field of “sponsored content” in digital media, the organization announced Monday. The agency will hold a workshop in December on the ads ...

Sponsored content, or native advertising, is advertising space that an individual, group, or company has purchased and that matches the look and feel of its hosting media platform.

As brands and publishers come together to expand native advertising initiatives in 2015, sponsored content will become a welcomed opportunity for all who have a stake in the advertising game ...

Sponsored content, done well, has the potential to be much more effective than display ads. “Going beyond banners and having a full page gives you a bigger canvas and allows an advertiser to ...

Forecasts US native ad revenue growth from 2016-2021 through three separate forecasts: native-style display, social, and sponsored content. Identifies the major drivers of native ad revenue growth.

WhatsApp expands monetization with Status Ads and Promoted Channels for businesses & creators. Ads will appear in Status ...

Any time I see content with a text overlay, I assume it’s an ad or a meme. Again, you want your content to look natural -- don’t type over it in big white block letters with the product name.

Research from Contently on sponsored content found a majority of people over 18 couldn’t tell the difference between native ads and editorial content. The study compared an actual article from Fortune ...

About Sponsored Content: Microsoft Advertising. Microsoft Advertising connects you with more than a billion people at the right moments across work and life.