The stage-gate method was initially developed as a description of the new product development practices within high-performing firms. At its heart the concept is simple: and the flow of activity of a ...

Bringing a new product to market is one of the most costly and risky activities that any GM faces. Voice-of-the-customer research and stage gate reviews have improved the odds of achieving success.

From investment committees weighing major capital expenditures to R&D stage gate reviews, organizations rely on committees to make high-stakes go/no-go decisions. The logic seems sound: Bring together ...