Starbucks founders –Gerald Baldwin, Gordon Bowker, and Zev Siegl (pictured) — had wanted the “company’s name to suggest a sense of adventure, a connection to the Northwest and a link to ...

Starbucks wants to put its “coffee” front and center. On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV ...