For a comprehensive exploration of quantitative strategy by Marco Santanche, visit Quant Evolution, a monthly research series on quant trading, ETFs and portfolio construction.

Five Steps To AI-Powered Marketing You may have already started to implement AI into your marketing efforts, or maybe you're overwhelmed by what it can actually do for your business.

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written.“Not too shabby,” I ...

Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

A common strategy is to charge X dollars or X percent less than a target competitor. However, retailers that use such simple heuristics miss significant opportunities to fine-tune pricing.