If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Step 1: Get back to basics When the going gets tough, the tough get down to business and figure out exactly where they are, how they got there, what it was that originally led them to their heyday, ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. The risk of skipping this step: Lack of filtering and testing could result in ...

Marketers need to create mature strategies that match consumers’ expectations and interesting, relevant ads that match their habits. Here are four steps to make mobile marketing more effective ...

Here is your seven-step people strategy for an unbeatable marketing team. You wouldn't build a house without a blueprint; the same goes for a people strategy. If your organization's people strategy ...

and developing a marketing strategy. It also requires decisions about a business’ location, structure, name, taxation, and registration. Here are the key steps involved in starting a business ...

The tech industry is one of the fastest-growing and most competitive markets in the world. With thousands of startups and ...

• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...