However if you feel the same way then you are not alone. Majority of marketers believe that branding involves all the above three steps. I am not saying that these steps are not part of branding ...

Step 8: Define A USP For Your Brand And Product Most successful brands are famous for one thing in particular, whether it’s Gucci and its horsebit loafers or the diamonds of Tiffany & Co. Being ...

By doing the necessary groundwork prior to a launch, you can greatly increase your concept’s likelihood of success.

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Here are five steps to keep in mind ... integrated customer experiences no single brand can create solo. 3. Get crystal clear on your data needs. With endless martech tools and data-driven ...

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for ...

Regular check-ins help keep our brand voice consistent. With those four steps, you can ensure your content speaks in one clear voice—and your audience will feel more connected with you because they'll ...

A branded step and repeat banner can increase brand awareness and create a polished backdrop for photo and video at your special event. Step and repeats come in a variety of sizes and product models, ...