• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

However if you feel the same way then you are not alone. Majority of marketers believe that branding involves all the above three steps. I am not saying that these steps are not part of branding ...

There is only need to work strategically and consistently to make a brand’s worth. In this blog post, I’m going to discuss some steps that are helpful for you to build up a successful digital ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

Here’s how to flip the script and make your personal brand unforgettable. 1. Identify your weaknesses. One of the first steps ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Regular check-ins help keep our brand voice consistent. With those four steps, you can ensure your content speaks in one clear voice—and your audience will feel more connected with you because they'll ...

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for ...

A branded step and repeat banner can increase brand awareness and create a polished backdrop for photo and video at your special event. Step and repeats come in a variety of sizes and product models, ...

(Reuters) - Donatella Versace is to step down as chief creative officer of the Versace brand after almost three decades in the role, owner Capri Holdings said on Thursday.