This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO ...

Being in touch with the present-day digital trends, it's a known fact that social media marketing is a mighty tool for achieving business goals. It opens the gateways to connect with an array of ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

STEP 2: PUT ON YOUR MARKETING HAT. ... STEP 3: PLAN YOUR CONTENT. You shouldn’t start posting anything until you’ve planned your content, and now is the time to get started.

Finally, create specific use cases for each step of your marketing plan. For example: “As the chief marketing officer of an upscale hotel, I want to increase online revenue by 20% year over year.

(NEXSTAR) — For years, we’ve been advised and encouraged to take 10,000 steps a day. Or maybe it was 5,000. Or maybe, you heard even fewer, like 2,500. Between the conflicting numbers and ...

There are five key steps to creating a digital marketing (success) plan. Strategy. The first step is all about getting everyone on the same page, defining the goals and determining what return on ...