Knowing your customer intimately is the first step to easy sales. Until you know (1) who your customers are, (2) what they want, and (3) what motivates them to buy, you can't prepare an effective ...

The written document that describes your advertising and marketing efforts for the coming ... section should include all the actionable steps you plan to take for advertising, public relations ...

Step 5. Plan the tactics Many people begin with this step—maybe ... and Twitter advertising Event sponsorships Educational presentations and webinars Marketing emails The ones you choose should be ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

You might also call this “sales-driven marketing” rather than marketing-driven sales — as in this type of plan, you’re letting ... it is critical to take this step with extra care.

Being in touch with the present-day digital trends, it's a known fact that social media marketing is a mighty tool for achieving business goals. It opens the gateways to connect with an array of ...

The first step is to calculate the startup costs ... Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it.