Danielle Krischik, author of The Story Effect, notes that assuming storytelling is just a performance skill is limiting.

While storytelling is a key ally in decision-making, its greatest strength lies in its integration into daily leadership practices. Seasoned leaders use storytelling to connect with their teams, align ...

It’s not a new message, but it’s an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR ...

Stories are powerful. In many ways, they allow us to slip behind someone else's eyes and see a glimpse of their thoughts, emotions and experience. This shared perspective can forever alter how we view ...

Tech providers invest a tremendous amount of time, money and emotion to develop and deliver products. As a result, product roadmap communications tend to center on great new product capabilities or ...