McKinsey's Design Index shows companies with strong design practices outperform industry benchmarks by as much as 2-to-1. In ...

Strategic Design and Management Students Newly Entering Fall 2025: The program will be offered entirely in person; no online option will be offered. Bringing together design thinking, management, and ...

The BBA Strategic Design and Management program prepares a new generation of industry leaders for entrepreneurial and management positions in which they can apply leading theories in design and ...